Masterpress Accelerates Sustainable Packaging Innovation with a Strengthened Research & Development Capacity

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By adding new state-of-the-art, full-scale printing press to the R&D Lab, Masterpress advances the development of new products and facilitates tests of future shrink sleeve, self-adhesive labels and other packaging technologies and materials in simulated production environment.

Masterpress, a leading European provider of printed decorative packaging solutions, announced it expanded the research and development (R&D) lab adjacent to its manufacturing operations in Białystok, Poland. By integrating a bespoke and full-scale printing press dedicated exclusively for R&D purposes, Masterpress is taking a significant step in accelerating innovation within the shrink sleeve and self-adhesive label industry and is well positioned to accelerate the commercialisation of new, sustainable, recyclable products and materials on the market.

“Expanding R&D capabilities is fundamental for us as it fulfils our commitment to continuously enhance our products and services,” said Jeroen de Haan, general manager of Masterpress. “The shrink sleeve and packaging industry evolves, and to progress we must use cutting-edge technologies, test and trial new products, solutions and materials faster and more effectively.”

The new printing press will serve as a versatile tool for research and development across various product groups. Offering flexibility in trying new printing techniques on a scale simulating actual production, without the need to wait for a gap in the regular production schedules, the press allows Masterpress to significantly speed up new product development processes and time-to-market.  

“The R&D press enables us to be a much more agile and effective development partner for our customers, quickly turning their creative vision into real product samples. This also improves our collaboration with our suppliers, bringing in the capability to test and trial their new inks or materials before they enter the market,” said Katarzyna Wasilewska, research and development manager at Masterpress.

Masterpress Research and Development Commitment

Masterpress has been consistently investing in its R&D laboratory for over a decade. Along with the new printing press, the research and development laboratory in Białystok is equipped with state-of-the art tools allowing for precise testing of substrate strength, slip and friction as well as simulate resistance of the various products to temperature, solar or shop-floor light.

“By expanding our R&D capabilities we take another step in the long-term growth strategy of Masterpress. We want to drive the market forward with sustainable development and help the label industry to be seen as a positive contributor offering “good-for-recycling” solutions.” 

Masterpress’ inventive and “designed-for-recycling” packaging products have been widely recognized by the industry across Europe. The most recent accolade includes the AWA Alexander Watson Associates Sleeve Label Award  in the Environmental Winner category for the TINE 300g Dairy Cup Sleeve.

“Expansion of R&D infrastructure for the implementation of product and process innovations.”