Category: News
14–16 April 2026 PTAK Warsaw Expo, Nadarzyn (near Warsaw)
Come and visit us at booth E 2.25 to see our shrink sleeve application machines in live operation and discover the complete range of our shrink sleeve and pressure-sensitive labels – from standard to highly specialized solutions.
Special highlight: One of our experts will be jointly presenting with Natureef our newest product – the single-layer PE pouch, which represents a real breakthrough in the recyclability of flexible pouch packaging. This fully recyclable structure with barrier properties opens the door to efficient mechanical recycling in existing PE streams – without compromising on functionality or protection.
WarsawPack is much more than machines and samples – it’s the perfect place for real conversations about:
• upcoming trends in flexible packaging decoration
• challenges of speed, precision and circular economy compliance
• practical ways to prepare for PPWR requirements
Whether you’re a brand owner, co-packer or packaging technologist – come by, ask technical questions and talk about how quickly this solution can be implemented in your portfolio.
We look forward to meeting you and exploring how we can support your projects in 2026 and beyond. See you at booth E 2.25!
The “BeFORE” project seeks to provide practical insights into the industry shift from traditional multi-material structures toward mono-material packaging designs, delivering essential product protection and compliance with the EU’s Packaging and Packaging Waste Regulation (PPWR)
Masterpress, a European provider of high-quality label and packaging solutions, is strengthening its role in the transition toward fully recyclable packaging through active participation in BeFORE – Barrier for Recycling, an EU-funded research initiative under the 37th CORNET programme.
The BeFORE consortium brings together partners from Belgium, Germany and Poland, including industrial manufacturers, research institutions and packaging value-chain organizations. Masterpress participates in the project through Natureef, a Polish association bringing together companies from the packaging, food production and recycling sectors under joint research projects.
“BeFORE [project] is a natural extension of our company’s long-term commitment to helping brands transition toward truly circular packaging solutions,” said Gabriel Magdaleno, Strategic Product Development & Marketing Director at Masterpress. “In the context of the EU PPWR, BeFORE positions us to help brands navigate the regulation’s implementation phase by ensuring that flexible high-barrier packaging can be recyclable and, at the same time, deliver reliable product protection.”
Addressing a European Challenge: High-Barrier Packaging
High-barrier plastic and paper packaging play a critical role in protecting sensitive products, such as food, cosmetics and personal-care items, by safeguarding against oxygen, moisture, fats, oils and other environmental factors. Traditionally, many of these structures rely on complex multi-material combinations that cannot be recycled in today’s widely used mechanical recycling systems.
As the industry undergoes a shift toward mono-material packaging designs, these recyclable structures must deliver essential barrier performance. BeFORE responds to this need by studying the real-world performance of innovative materials and thin functional barrier layers, which can be more vulnerable to damage during filling, sealing, folding, thermoforming and handling.
“High-barrier flexible packaging has historically been difficult to recycle, but this project demonstrates how collaborative R&D, connecting science, industry and legislation, can accelerate real change,” said Jakub Pędziński, Pouches Business Development Leader at Masterpress. “By testing our single-layer pouch within this international consortium, we are contributing to innovations that keep materials in the loop and support Europe’s transition toward sustainable packaging.”
Testing Masterpress’s Single-Layer PE Stand-Up Pouch
As part of BeFORE’s work on high-barrier, co-extruded polyethylene (PE) stand-up pouches, Masterpress contributes one of the project’s key plastic case studies: the company’s single-layer, non-laminated stand-up pouch for liquid soap.
Unlike traditional laminated pouches, which use several different materials and cannot be recycled in standard PE recycling streams, Masterpress’s pouch is made from a single mono-material PE/EVOH structure. It is engineered to sort correctly in recycling facilities and work within existing PE recycling systems.
As part of the BeFORE project, the pouch is being tested in several key areas, including:
– Barrier performance, to ensure the contents remain protected
– Strength and shelf-life behavior, especially for liquid soap formulations
– Safety and migration assessments, in line with regulatory requirements
– Performance on automated filling and packaging lines
– Recyclability, evaluated according to international recyclability guidelines.
The project’s findings will feed into broader industry guidance, including the development of a comprehensive White Paper, best practices for design-for-recycling, and case-study evaluations across multiple material categories (paper, plastic, and hybrid structures).
PPWR Compliance at the Forefront
BeFORE also explores compliance with the EU’s Packaging and Packaging Waste Regulation (PPWR). BeFORE’s scientific evaluations, covering functional performance, sortability, recyclability and safety, seek to support industry readiness for upcoming mandatory requirements. High-barrier materials for food, cosmetics and personal-care products are central to this challenge, as functional performance must be balanced with recyclability and compliance with evolving legislation.
Masterpress’s involvement provides practical insights into how innovative PE structures can meet recyclability-by-design expectations while ensuring reliable performance for sensitive products.
The project runs from 1 March 2025 to 28 February 2027 and is co-financed by Poland’s National Centre for Research and Development, with a total budget of 1,560,693.79 PLN, including 1,469,385.38 PLN in co-funding.
At White Label World Expo 2025, Masterpress will present its latest e-commerce solutions and highlight a recent investment in e-commerce envelopes. This strategic move seeks to further strengthen the company’s position in the e-commerce sector.
Masterpress E-Commerce, a dedicated business unit at Masterpress, a European provider of printed packaging solutions, is scheduled to exhibit at White Label World Expo London from 12-13 November. The company will showcase new side-gusset envelopes, alongside its established product portfolio, which includes bottom-gusset envelopes, handle envelopes and paper-padded envelopes (“bubble mailers”).
The side-gusset envelope design increases the capacity and usability of paper mailing bags. The expandable side gussets allow packaging to accommodate products of various sizes such as textiles, accessories and toys, while maintaining a neat, secure appearance and stable base.
“The White Label World Expo London offers an opportunity to meet with partners and customers and discuss how our recent developments align with current industry needs,” said Marek Siciński, Director of the e-commerce business unit at Masterpress.
Last week, Masterpress announced the acquisition of a dedicated machine to produce side-gusset e-commerce envelopes. The new equipment includes an integrated printing system, enabling envelope personalisation directly during production. This feature allows for bespoke graphic designs, improved colour accuracy, higher resolution, and increased efficiency in material usage and speed.
“We look forward to presenting the details of our new machine investment, which will enhance production efficiency and improve the quality of e-commerce packaging products such as side-gusset style e-commerce envelopes,” said Siciński.
Visitors to White Label World Expo London can learn more about Masterpress’s solutions at Stand W626. The event takes place from 12-13 November at ExCeL London.
Masterpress has announced its latest investment in the production of side-gusset envelopes, seeking to strengthen the company’s growing role in the e-commerce space.
Masterpress E-Commerce, a dedicated business unit at Masterpress, a European provider of printed packaging solutions, has announced an investment in new converting and printing technology designed to support the production of side-gusset e-commerce envelopes.
The new machine dedicated to producing side-gusset envelopes will soon be added to the machine park in Białystok, furthering the company’s development strategy in the e-commerce space. This equipment features an integrated printing system that enables envelope personalisation during production, allowing for bespoke graphic designs, improved color accuracy and resolution, and greater efficiency in both material usage and production speed.
“This advanced equipment will deliver greater precision and flexibility in tailoring packaging to customers’ requirements. Enhanced production efficiency will result in shorter lead times and consistently high-quality standards,” said Marek Siciński, Director of the e-commerce business unit at Masterpress. “It represents an important step towards further automation and the expansion of our sustainable packaging portfolio.”
Responding to Evolving Market Needs
The investment comes at a time of rising demand within the e-commerce sector, marking a significant milestone in Masterpress’s commitment to building a stronger and more sustainable portfolio in the e-commerce market.
“This investment will expand our production capabilities and enrich the current product range, further aligning with market expectations and customer needs,” said Marek Siciński. “With this new machine, we’re introducing a modern alternative to traditional poly mailers: side gusset style e-commerce envelopes that maximise efficiency, reduce costs and support eco-conscious customer expectations.”
Envelopes produced on the new line will incorporate side gussets that increase capacity, making them suitable for a wider variety of products such as textiles, footwear and soft goods. Their construction combines strength and stability with lightweight, paper-based design, reinforcing Masterpress’s commitment to supporting sustainable e-commerce practices.
A Growing Role in E-Commerce
Gabriel Magdaleno, Strategic Product Management and Marketing Director at Masterpress, highlighted that the company is “investing significantly” to become a leading force in sustainable packaging. “This new line is one of several strategic initiatives aimed at delivering greener, smarter alternatives to our customers,” he said.
“Investing in e-commerce packaging strengthens Masterpress’s position as a strategic partner for online retailers. By providing innovative, sustainable and customisable packaging solutions, the company aims to set itself apart from competitors, increase customer loyalty and capture a larger share of the rapidly expanding e-commerce market,” Gabriel Magdaleno added. “This investment will also bolster brand visibility internationally, particularly through trade fairs and partnerships with e-commerce platforms, positioning Masterpress as a forward-thinking and dependable supplier.”
E-commerce packaging remains a vital aspect of Masterpress’s investment strategy. The company recognizes the rising demand for high-quality, sustainable and cost-effective shipping solutions. By allocating resources to this segment, Masterpress seeks to address evolving customer expectations, expand its product portfolio and secure its position in the market.
Masterpress, a European provider of printed decorative packaging solutions, has been shortlisted in two separate categories: Sustainability and Converter of the Year, at the Labels & Labeling Global Awards, placing the company among the top 3 leading label printing and converting companies in the industry. The recognition was announced during the inaugural Labels & Labeling Global Awards ceremony, held on 16 September at Labelexpo in Barcelona, Spain.
In the Sustainability category, Masterpress, was nominated for developing, in collaboration with Magnomer, magnetizable inks for shrink sleeve applications. This solution enables improved separation of the printed substrate in PET-on-PET shrink sleeves, where both the bottle and label are made from the same material and share the same density. The magnetic coating layer remains adhered to the shrink sleeve label throughout the recycling process, so the magnet pulls out the label flakes, leaving behind clean PET bottle flakes ready for reuse. This process significantly enhances recycling efficiency and supports the advancement of a circular economy.
The Converter of the Year award, recognizes label printing and converting companies that have truly distinguished themselves over the last year, demonstrating a commitment to a diverse and inclusive workforce, the development of training programs, contributions to charitable initiatives, and the introduction of innovative products or programs.
“Masterpress has emerged as one of Poland’s most dynamic label converters and a true innovation leader in the European market. From developing magnetizable inks with Siegwerk to enable better recycling, to substrate downgauging with Taghleef, and even pioneering conductive inks for RFID antennae, Masterpress continues to push the boundaries of what’s possible in our industry. Their ongoing investment program, including a new state-of-the-art plant, shows a company committed not only to growth but also to shaping the future of labels and packaging,” said Andrew Thomas-Emans, Strategic Director, Informa Markets, organiser of the L&L Global Awards.
L&L Global Awards: A platform for industry leaders and cross-industry collaboration
“We are incredibly proud to be among the top three converters and sustainability leaders in the industry and want to congratulate Bio4Life and OPM Group for winning this year’s awards,” said Gabriel Magdaleno, Strategic Product Development and Marketing Director at Masterpress. “The inaugural L&L Global Awards highlight the value of cross-industry collaboration, enabling emerging players and industry leaders alike to share insights and best practices, particularly important in the pursuit of sustainable packaging solutions.
“For our industry to evolve towards sustainable packaging, we must continue to invest in R&D and work more closely together,” added Gabriel Magdaleno. “As we engage with stakeholders at Labelexpo, we see rapid innovation across the value chain, though regulatory compliance progresses at varying rates. This dynamic presents an exceptional opportunity for companies to learn from one another and collaborate, advancing our shared transition towards more sustainable packaging.”
Masterpress, a European provider of printed decorative packaging solutions, will spotlight the latest trends in fast-moving consumer goods (FMCG) packaging, exhibiting its newest developments at FACHPACK, from 23 to 25 September in Nuremberg, Germany.
Masterpress will display its award-winning shrink sleeve products and unveil new single-layer PE pouches and paper-based pouches with barrier properties. All showcased solutions are manufactured in accordance with the “design for recycling” guidelines, set by pan-European industry associations. Masterpress’s products willhighlight the company’s growing role in meeting brand owners’ demand for cost-effective and recyclable packaging.
The Masterpress E-Commerce division will also present a range of envelopes and paper bags, exemplifying 100% sustainable solutions tailored for e-commerce. These offerings include mailer bags, carry-mailer and carry bags.
“At this year’s FACHPACK we want to reinforce our company’s commitment to customers who are increasingly seeking both cost-efficiency and sustainability,” said Gabriel Magdaleno, Strategic Product Management & Marketing Director at Masterpress. “Enabled and supported by our hybrid printing technology, shrink sleeves are strategically positioned to meet these dual customer demands, while ensuring that brands stand out, communicate their identity and underline essential product information.”
Persistent focus on sustainability, economic viability amid a shifting landscape
Since last year’s edition of FACHPACK, Europe’s labels and packaging industry has undergone significant changes, from trade disputes to new regulations such as the EU’s Packaging and Packaging Waste Regulation (PPWR) and the German Ink Ordinance (GIO). Amid these developments, Masterpress has remained focused on investments, strengthening the company’s capacity to deliver solutions addressing the industry’s increased demand for economically efficient and recyclable solutions.
“We want to show our visitors that pursuing sustainability in packaging is not only possible but economically viable. Achieving this, however, depends on two key factors: cross-industry collaboration and innovation backed by leading research & development (R&D) infrastructure,” added Gabriel Magdaleno. “We believe that the increased demand for innovative solutions, coupled with Europe’s new regulatory landscape, will be a strategic stimulus for closer partnerships within the sector and accelerate the sustainable packaging transition.”
Visitors to FACHPACK will be able to visit Masterpress at Hall 5, booth 5-161, between 23 to 25 September.
By investing in a full-scale LED press printing machine and initiating works on the third production site in Białystok, Masterpress aims to strengthen its competitiveness in the sustainable packaging transition.
Masterpress, a European provider of high-quality label and packaging solutions, announced it is expanding its operational and production capabilities by adding a new LED press printing machine, and breaking ground on its third facility in Białystok, Poland.
The LED press, manufactured by Mark Andy Inc., a U.S.-based machinery manufacturer, is expected to start printing at the Masterpress site in Białystok in October this year. “Our latest investment reflects Masterpress’s strategic commitment to driving continued growth and maintaining the highest standards of quality and efficiency,” says Gabriel Magdaleno, Strategic Product Management and Marketing Director at Masterpress.
How will this impact the labeling and packaging supply chain?
The new LED press aims to boost Masterpress’s competitiveness, further strengthening its market position to deliver new innovative and sustainable solutions to customers across the labeling and packaging supply chain, including brand owners.
The new machine is expected to reduce print costs in long-run jobs thanks to its high-speed performance of up to 750 feet per minute (fpm). An automatic tensioning system further contributes to less material waste and reduces stress on the operator. Additionally, the LED press has a faster changeover time in its print stations and bearer tool design. This ensures safe use for immediate changeover of tooling size without the need to adjust ink and impression settings.
Moreover, the new LED press consists of energy-efficient features, which are expected to reduce carbon emissions across the packaging and labeling supply chain. These features include dryer adjustability for recirculation, reducing energy consumption through better temperature and airflow control.
“Despite a volatile global environment, we cannot stand still when it comes to our growth and competitiveness. The new LED press, as well as the ongoing site expansion, resonate with our industry’s and customers’ push for both competitiveness and sustainability,” Mr Magdaleno underlines.
Strategic Białystok site expansion
In addition to expanding its machinery portfolio, Masterpress is also actively growing its physical footprint. The company has begun work on expanding its operations and has officially broken ground on its third facility in Białystok.
Once completed, the third facility will consist of new modern offices, warehouse and production areas. “We’re aiming to grow from all angles, which is reflected in this announcement. Masterpress seeks to boost its capabilities with leading machinery, expand its physical footprint with a new site – while lowering its environmental footprint by introducing new sustainable products, predicated on a strong footing in research & development,” says Mr Magdaleno.
Join us at booth E2.23 during the Warsaw Pack trade fair, taking place from April 8th to April 10th, 2025, in Nadarzyn near Warsaw. This is your chance to explore our advanced shrink sleeve application machines and discover our extensive range of shrink sleeve and pressure-sensitive labels.
Warsaw Pack is more than just a trade fair—it’s an opportunity to connect, exchange ideas, and stay ahead of industry trends. Visit our booth to discuss the latest developments in labeling and packaging technology and see how our expertise can benefit your business.
Don’t miss the chance to meet us and explore the future of packaging. See you at Warsaw Pack!
Please note that Masterpress will be closed from December 24th to December 29th, 2024, as well as on January 1st and January 6th, 2025.
All messages received during this time will be addressed once we return to work.
We wish you a joyful holiday season and a Happy New Year!
We recently took part in the AWA (Alexander Watson Associates) International Sleeve Label Conference & Exhibition 2024 in Miami, where our team had the chance to contribute to important industry discussions.
Our General Manager, Jeroen de Haan, joined a panel on “The Future of Sustainability and Packaging,” where he shared our experiences alongside other industry professionals, exploring the challenges and in sustainable label opportunities in packaging.
R. Gabriel Magdaleno, our Strategic Product Management & Marketing Director, presented “Mastering Sleeve Label Excellence: Sustainable Innovations.” He discussed our award-winning custom label solution for TINE SA, focusing on how innovation and sustainability came together in our shrink sleeve solutions within the labelling industry.
As in previous years, Masterpress’s participation at this event underscores our ongoing commitment to developing products and designed for recycling solutions that align with evolving industry trends. Engaging in these discussions allows us to continuously refine our approach and contribute to the future of packaging.
