The dark has never been so vibrant… a Masterpress creation

29.01.2021
Moskovskaya-Masterpress-uv-dragon-sleeve

About Moskovskaya Osobaya shrink sleeve

A Chinese dragon is a legendary creature in Chinese mythology, Chinese folklore, and the Chinese culture at large. Chinese dragons have many animal-like forms such as turtles and fish, but most are commonly depicted as snake-like with four legs. They traditionally symbolize potent and auspicious powers, particularly with control over water, rainfall, typhoons, and floods.

The cultural importance and intrigue for dragons was design inspiration for the sleeve label of the Moskovskaya Osobaya bottle dedicated for the Asian market. In the daylight, the bottle presents a powerful dragon highlighted with metallic gold details, but the magic begins when the label is exposed to UV light. Various shades of bright fluorescent green and pink awakens the bottle dragon with a spectacular luminous effect, grabbing attention throughout the night.

Moskovskaya Osobaya is a premium vodka brand produced by Amber Beverage Group.

 

Moskovskoya Osoboya UV sleeve presentation video